Welcome to the LIXIL Insider website for United States First Responders!

Up to 65% Off & Free Shipping on Kitchen & Bath Products from American Standard, GROHE, DXV & INAX

Please choose one of the following to proceed:

New Users Start Here

Get Verified

I am an active or retired First Responder of Fire, Police, or Rescue in and would like to register for huge savings on kitchen and bathroom fixtures.

Register for Site

My first responder eligibility has been approved and I would like to complete my LIXIL Insider registration with the access code I was provided.

For your security, we'll need to check the Access Code sent to your email
(check for a message from verify@sheerid.com)

For Existing Users

Login to the site

My first responder eligibility was approved. I've registered on the site and want to login.

About LIXIL for First Responders

LIXIL honors our active and retired first responders. In appreciation of your service, we offer discounts on bathroom and kitchen products such as toilets, faucets, showers, and bathtubs. Register now and shop LIXIL brands including American Standard, GROHE, DXV, and INAX.

Our Brands

American Standard logo
GROHE logo
DXV logo

American Standard

American Standard is a leading North American plumbing and building products manufacturer. The Company produces high performing fixtures, stylish faucets and sinks, plus whirlpool tubs and other wellness products for the bath and kitchen.

Military discounts on American Standard bathroom and kitchen products


GROHE is a leading global brand dedicated to providing innovative water products for complete bathroom solutions and kitchen fittings.

Military discounts on GROHE bathroom and kitchen products


Paying tribute to the past and celebrating the present, DXV offers exceptional bathroom and kitchen collections that reimagine the most influential and beautiful design movements of the past 150 years.

Military discounts on DXV bathroom and kitchen products

Shop First Responder Discounts on These Kitchen and Bathroom Products

Bathroom Accessories

Bathroom Faucets

Bathroom Sinks


Kitchen Accessories

Kitchen Faucets

Kitchen Sinks

Massage Tubs

Shower Bases

Shower Faucets

SpaLet Toilets


Vanities & Bathroom Furniture

Access to this website is available exclusively to first responders including police officers, firefighters, and emergency service professionals.